Many of these digital assets were made in collaboration with brands from different industries. Harvey Nichols, meanwhile, presented HN NFT Vault, an online store where it is possible to find a curated selection of NFT, including CryptoPunks, Bored Ape Yacht Club, CloneX x Takashi Murakami, Azuki and Garabatos. The virtual store is hosted on the “Decentraland” platform, and includes optical art displays, original NFT creations and futuristic garments from the fashion brand's collection. The Selfridges store, launched its first space in the metaverse with an immersive art experience in partnership with Paco Rabanne and Victor Vasarely. The luxury sector is exploring different alternatives to incorporate non-fungible assets (NFT) into its offerings, in order to respond to the demand of customers who are interested in alternative value propositions and creativity. LightVision has a minimalist design with an outer shell developed to follow the contours of the user's face to create complete immersion. Videos of trees swaying in the breeze or fish swimming are transformed into biomorphic patterns that can be viewed through closed eyes and combined with synchronized vibrations and a soundtrack of monaural and binaural beats and isochronic tones (single tones at regular intervals) to trigger the brain’s frequency-following response. It does this by combining traditional techniques with vibration, sound and light, which would help users relax and change their thought patterns. Design studio Layer created LightVision, a headset-viewer that uses an LED light matrix to convert nature videos into biomorphic patterns to help users meditate. Integrating traditional practices with technological advances makes it possible to devise original solutions in offering self-care routines that stimulate people in multiple ways. The use of flickering light to create vivid visual experiences dates back to ancient civilizations when communities would gather around campfires and watch the flashes. The designers and artists collaborated with scientists and psychologists from the universities of Sussex and Glasgow to create an art installation that questions the power of the mind and consciousness. As they relax, pulsating lights are transmitted into the room, which stimulates the optic nerve and triggers animated, kaleidoscopic patterns of colors behind their eyelids. Visitors enter a room and lie down while listening to music created by Jon Hopkins. The effect is now known as stroboscopically induced visual hallucinations. Assemble Studio and Collective Act developed Dreamachine, an immersive art installation based on the “ancient” phenomenon of “flickering lights” used to create light patterns behind closed eyelids. In some physical stores, it is possible to access extensions of Nikeland, with spaces that take on features, avatars and games from that parallel universe through augmented reality (AR).Įxploring one’s mind and finding creative ways to stimulate it is a growing desire in people. Users can also enter a digital showroom to dress their avatar in special Nike products and view the latest product releases. There are arenas where competitive events are hosted that run concurrently with global championships. Visitors can take advantage of accelerometers in their mobile devices to transfer analog movements to the online game: moving the body (and phone) in real life enhances long jumps or speed runs in the virtual competition. The experience includes buildings and arenas where users compete against each other in various mini-games.

Nike partnered with online gaming platform Roblox to create a virtual sports universe called Nikeland. The metaverse is an original territory where to encourage the development of communities and recreational activities.

Sprout studio